As more Americans turn to plant-based foods during the pandemic, Cool Beans® has announced plans to change the face of the plant-based frozen foods category in 2021 with better-tasting, more nutritious whole food choices for vegans and flexitarians. Off to a fast-start, Cool Beans plant-based wraps are now available in nearly 650 stores nationwide just eight months after launch.
With the plant-based food category growing five times faster than overall U.S. food sales, according to the PBFA, the frozen foods category constitutes 26% of total plant-based food sales. Cool Beans CEO, Tyler Mayoras, is on a mission to upgrade frozen, plant-based foods for both vegans and flexitarians. “In the past, most options for frozen, plant-based wraps have been filled with highly processed ingredients,” says Mayoras. “We want consumers to experience convenient, great-tasting plant-based foods where they can see and taste whole beans, rice and vegetables and reap the nutritional benefits. Our Cool Beans wraps draw flavor inspiration from around the globe, serving up exciting, new flavors.”
Full of vegan protein, fiber and nutrients, the whole food ingredients in Cool Beans frozen wraps are partially pre-cooked and then individually wrapped in an innovative cold-blend process. Consumers finish the cooking process while heating them up in their microwaves or toaster ovens. Minimally processed and with ‘clean’ ingredients, Cool Beans wraps are Non-GMO, gluten free, dairy-free, soy-free and egg-free.
“We’ve wrapped up whole-food, plant-based nutrition with legumes, whole grains, and vegetables in one easy-to-make, satisfying package,” added Mayoras.” Whether consumers are turning to plant-based food for their health, the planet or the animals, we want them to stick with it because of the taste of our bold global flavors and the nutritional value found in whole foods.”
Cool Beans delicious varieties include:
- Moroccan Gold – Inspired by outdoor spice markets, this wrap weaves a unique tapestry of bold flavors with a distinctive texture.
- Spicy Chipotle – Like the heat of the Mexican sun, this wrap offers a bold kick of poblano chili peppers and a flavorful mix of veggies.
- Tikka Masala – A nod to India’s diverse culture, this wrap blends traditional Indian-style spices with coconut milk for a rich and aromatic flavor that is both sweet and peppery
Cool Beans can be found in the frozen food section in 640 stores nationwide, including all 344 Sprouts Farmers Market locations and at popular Midwest retailers such as Plum Market, Hy-Vee and Dierbergs. To find a retailer near you or to learn more visit https://www.eatcoolbeans.com/.
