On January 24th, millions of Americans will celebrate one of their favorite flavors – peanut butter!
After winning over peanut butter lovers with their smooth, better-for-you, protein-packed nut butters, culinary pioneer PB2 foods has gone boldly where no brand has before: Creating the first crunchy powdered peanut butter.
Plant-based, gluten free, and sourced from only the highest quality peanuts, PB2’s new offering has all the flavor of classic peanut butter with 85% fewer calories, 5 hefty grams of plant-based protein, and a satisfying, guilt-free crunch.
“There is deep nostalgia for the crunchy peanut butter of our youth, but the sugar and calories in typical store brands make it a no-go for anyone who wants to keep things on the healthy side” said Craig Entwistle, CEO of PB2 Foods. “We knew it wouldn’t be easy to craft a peanut butter that combined flavor, texture AND health benefits, but we couldn’t wait to take up the challenge. Now it’s here!”
PB2’s crunchy powdered peanut butter is also certified kosher and vegan, and non-GMO project verified, so it checks all the boxes for people who face dietary, ethical, religious, and other restrictions. And as the latest member of the PB2 Foods family, it will sit side by side with the company’s line of powdered peanut and almond butter offerings.
“Every time we create a new product, we strive for balance between flavor and health benefits. We love simple, plant-based nut butters that not only stand on their own as a snack, but add a burst of flavor to a sandwich or smoothie,” Entwistle said. “It wasn’t easy, but we kept this new crunchy version under wraps until it was absolutely perfect. Now we can’t wait to share it with the world.”
PB2’s line of nut butters are available at almost all grocery stores nationwide and online at the company’s website, pb2foods.com, and Amazon.
To keep up with PB2 Foods on social media, follow along the company on Instagram, Facebook and Pinterest