To celebrate the (unofficial) start of summer, The Economist is giving New Yorkers the chance to try “hot dog style” Beyond Sausages for FREE. The Economist’s red NYC Hot Dog cart will be traveling around the city from now until mid June giving passersby a taste of the plant based treat, and educating them on the alternative protein market as part of the publications Feeding the Future campaign.
The Economist, a leading source of analysis on international business and world affairs, will launch its latest consumer engagement execution, “Fast Forward Food,” in New York City on May 14th, as part of its Feeding the Future campaign featuring fresh plant based sausages, Beyond Sausage®. The campaign is based on a report entitled “I Can’t Believe It’s Not Beef” from 1843, sister publication to The Economist, and aims to highlight the alternative protein market, as well as the impact of consuming meat regularly. The activation is launched in partnership with real world marketing agency Sense New York
An Economist-branded NYC hot dog cart will take to the streets of New York City offering consumers “hot dog style” Beyond Sausages in celebration of the impending Memorial Day holiday (and warmer summer weather). Consumers who participate in the “Fast Forward Food” program will have an opportunity to subscribe to The Economist at an introductory rate of 12 weeks for $12, and as a special gift can opt to have the publication plant a tree on their behalf.
DATES:
Thursday, May 23rd– Bryant Park 42nd St between 5th and 6th Avenue, 11AM – 7PM
Tuesday, May 28th– 23rd St and Lexington Avenue, 11AM – 7PM
Wednesday, May 29th– 63rd St and Lexington Avenue, 11AM – 7PM
Thursday, May 30th– Greenwich St and Battery Pl, 11AM – 7PM
Friday, May 31st– NY Midtown Munchies, 10AM – 6PM
Saturday, June 1st– GoGreen BK!, Williamsburg, 12PM – 5PM
Sunday, June 2nd– Court St an Atlantic Avenue, Boerum Hill, 11AM – 7PM
Tuesday, June 4th– Astor Place and 4th Avenue, 11AM – 7PM
Wednesday, June 5th– 24th St and Madison Avenue, 11AM – 7PM
Thursday, June 6th– 66th St and Broadway, Tucker St Greenmarket, 11AM – 7PM
Friday, June 7th– PopUp NY Fidi Friday, 10AM – 6PM
Saturday, June 8th– 17th St and Broadway, 11AM – 7PM
Sunday, June 9th– Franklin Avenue and Greenpoint Avenue, 11AM – 7PM
Tuesday, June 11th– 39th St and 6th Avenue, 11AM – 7PM
Wednesday, June 12th– York St and Jay St, DUMBO, 11AM – 7PM
Thursday, June 13th– Columbia 116th St and Broadway, 11AM – 7PM
The Feeding the Future campaign is a part of The Economist’s live content marketing program that aims to attract new readers through creative and provocative experiences. The program, created in collaboration with partner Sense New York (a brand experience agency specializing in real world thinking), aims to educate the public on the facts surrounding their food waste and food production.
